While at a Super Bowl party last night I lamented the fact that there were no horse commercials at all during the first half of the game. Normally Budwiser has some great Clydesdale commercials! In fact, while I am a fan of Canadian beer most of the time I make a point to drink Budwiser on Super Bowl Sunday in support of the great ads the normally run. This year? Not so much. There was only one lone real horse related commercial the entire Super Bowl! Was anyone else disappointed or am I the only dork out there? It was so bad that I almost counted the Honda and VW commercials with a horse in the background as a horsey.
One of the people at the party told me why there was only one single lone horsey ad (which you can watch below) this year. It was because the Clydesdale ad did not test well. I don’t even know what that means, but what I do know is that if it were not for the people on facebook there would have been no Clydesdale ads in the Super Bowl so thank you facebook voters. Seriously Budwiser, if the fact that you might not run the ad makes news what does that tell you? It tells me that EVERYONE loves the Budwiser Clydesdale’s.
So what do you think? I thought it was cute. Not the best ad ever, but way better then some of the other crappy Budwiser ads like the beer house. Clearly their Ad department needs help, so does anyone out there have any ideas they want to share? I had the idea for them to dress a skinny TB up like a Clydesdale with the tag line of “all the test with a lot fewer calories” since they were all about light beer ads last night.